(Originally in the December 2016 issue of Indy Monthly in the cover feature: Best of Indy 2016; Below is what I contributed to the feature.)
Best Instagram Follow: The Dottie Models
Known to Indy shoppers as the “Dottie Models,” the young ladies who promote Dottie Couture’s wares on Instagram have become style icons in a city short on them. Showing off tops and skinny jeans from the boutique, they make a commission from online sales. They post, you like the picture, you buy the outfit, they make a few bucks. We followed three of the local models and asked what it’s like to be Insta-famous.
•Sarah Knuth @sarahknuth: “I love when people recognize me and come up and say hi. It makes you feel good to know you have real followers out there—they’re not just a ‘like.’”
•Hollie Woodward @holliewdwrd: “It’s like a friendship—you give advice and answer questions, and you ask for advice, too. I really enjoy talking to other people who have Instagram accounts dedicated to fashion and beauty.”
•Jordan Underwood Washburn @jordanunderwood: “It definitely makes the world a little smaller. It’s a fun way to network. People can feel your vibe from just looking through your feed.”