(Originally in the September issue of Indy Monthly for the cover story: Indy’s Best New Shops; below are the shops I wrote.)
Grab your purse and your car keys: If you aren’t already shopping at these recently arrived Indy gems, you’ll want to start now.
When it comes to shopping, there’s something to be said for the old standbys—the stores where you know you can walk in on any given day and leave with a bag in hand. But the Indy shops on these pages, all of which have arrived in town within the last couple of years, have us rethinking our rut. From cool, comfy athleisure wear you can live in, to a beauty shop that stocks more than 20 types of moisturizer alone, to some of the hippest menswear this town has ever seen, we’ve never been more impressed with what’s out there. Here’s where to find the best clothing, home goods, gifts, and all-around fun stuff in town.
Shop owner Jen Russell started her business four years ago out of her home, but has since moved to a location on Emerson Avenue in Greenwood. That means more room for her boho-chic clothing, jewelry, and home items for women—think floral and striped maxi dresses ($45), cozy pashminas ($15), and little lacy tops ($25). Russell selects items from New York, Los Angeles, and Chicago, but the store also exclusively carries The Lemon-dime, a local crafter and designer.
Bestseller: Lemondime chain necklaces emblazoned with inspirational quotes and verses.
1279 N. Emerson Ave., Greenwood, 317-889-1150, jendaisy.com
The Small Mall
The Small Mall has moved fast—after debuting on Mass Ave in late 2015, the store packed with goods from a variety of local vendors has already relocated to the northeast side. Tables are some of our favorite finds here: industrial-rustic varieties from Iron & Elm that are right on trend, and decorative ones from Bella Bella with mosaic-esque patterns sealed with resin. With its inventory constantly changing, keep The Small Mall’s mantra in mind: “The item you saw today and want to think about tonight will be sold later today to the people who saw it yesterday and thought about it last night.”
5060 E. 62nd St., 317-870-3403, smallmallindy.com